This will help to streamline your workflow and give you access to the data you need in one place.Īnalytics & tracking: Ensure that the project management system you choose offers real -time analytics, tracking and reporting capabilities. Integrations: Look for a platform that easily integrates with existing software like email marketing platforms and analytics tools. Choose a system that allows teams to easily collaborate, chat and comment on tasks. Team collaboration: Having the right communication tools is essential when it comes to managing marketing projects. This will help to quickly onboard new team members and avoid tedious manual work. When you’re deciding what’s right for your team keep these features in mind:Īutomation: Look for software that can automate routine tasks like setting up new projects and assigning tasks. What to Look for in Marketing Project Management Software?Ĭhoosing the right marketing project management software can be overwhelming. In this guide, we’ll cover the features efficient in-house and remote teams use to design cross-functional workflows and our recommended list of the best 21 marketing project management software. The truth is, manual operations can’t ride the wave of growth, so it’s important to pause and consider bringing in a software engine to power your teams, marketing processes, and collaborators. But the best software for marketers handles a variety of workflows, manages handoffs between teams, and easily integrates with other apps for a complete tech stack. Marketing project management software is a tool for organizing, collaborating and delivering marketing-related projects. Without project management software, they’d risk wasting one working day per week searching for information lost in long email threads. Modern marketing managers at startups, agencies, and enterprises regularly run multi-channel marketing campaigns.

Are you trying to keep one eye on the campaign request queue, another on your to-do list, and one more on your quarterly goals breakdown? Not only do you sound extremely dizzy, but you also seem in serious need of marketing project management software-and fast!

Workfront task management